Is a new disruptive idea of what a fashion brand of the future can be. Born from a personal conviction to preserve the love of craft and the need to empower both the artisan and the consumer. Each IOWEYOU piece carries a unique code that links you back to the specific artisans that created your piece thus giving authorship to these highly skilled traditional crafts people never individually acknowledged before, creating a Prosperity Chain.
The collection offers the sophisticated conscious consumer a very distinct product line highlighting provenance and artisanal heritage to construct a community around its core brand values of Authenticity, transparency, uniqueness and both social & environmental responsibility. We invite you to upload a picture using the IOU Code so that these craftsman can see you
